City of Berkeley / Berkeley Public Library Brand and Website RFP (2026): Scope and Requirements
Closed May 20, 2026. The Berkeley Public Library, part of the City of Berkeley, wanted a rebrand with a visual identity system and website design recommendations.
What decided it
Cost was 10% of the score. Approach, expertise and creativity were 30% each. Berkeley-based vendors got a 5% price deduction, and public-entity references were required.
Who it suited
Best suited to a studio with insurance in place, three references and the required license or certification. Project approach carried the most weight, at 30% of the score.
At a glance
- Organization: City of Berkeley / Berkeley Public Library
- Location: Berkeley, CA, USA
- Sector: Libraries, museums and arts
- Project: Rebranding Services with Website Design Recommendations
- Budget: Not stated
- How to submit: By email, with a technical proposal PDF and a separate pricing PDF
Key dates
- Released: April 30, 2026
- Questions due: May 8, 2026
- Proposals due: May 20, 2026
- Selection: May 29, 2026
- Award: July 9, 2026
- Notice to proceed: July 24, 2026
What they asked for
- Stakeholder interviews, surveys and a brand audit
- Brand strategy, voice and messaging framework
- A logo system, typography and color palette
- Brand guidelines and templates for print and social
- Website design recommendations for the redesign team
- Branch signage concepts and a rollout plan
- Staff training recommendations
How proposals were scored
- Project approach: 30
- Expertise and references: 30
- Creativity and strategic insights: 30
- Costs: 10
What it took to bid
- At least three references, including California cities or large public entities
- Insurance: $2M general liability, $1M auto, $2M professional
- A Berkeley business license and conflict of interest disclosure
- Signed City compliance forms
