The Mexican American Opportunity Foundation (MAOF) is looking for an agency to rebuild its website.
The organization wants to migrate from Webflow, improve the design, make the site easier for employees to manage, and implement a more comprehensive analytics system.
Its RFP is 25 pages long.
It contains detailed technical requirements, proposal instructions, evaluation criteria, and insurance obligations.
What it doesn't contain is a project budget.
So would you bid?
At a glance
Client: Mexican American Opportunity Foundation, California
Budget: Not stated
Deadline: November 19, 2026, 4 p.m. Pacific
Scope: Webflow migration, redesign, new CMS, analytics, SEO, accessibility, training
Contract: Three-year fixed-pricing provision, with possible extensions
Submission: Technical proposal, itemized cost worksheet, required forms, three references
What's attractive about the project?
MAOF is a nonprofit serving children, families, and older adults.
Its website helps people find educational programs, community services, and employment-related resources.
The organization wants to migrate everything from Webflow to a CMS that employees can operate without depending on developers for routine updates.
The scope covers design, information architecture, content migration, forms, analytics, accessibility, testing, staff training, and launch support.
It's a comprehensive website project with clearly defined business needs.
The organization also published how it intends to evaluate proposals.
Evaluation criterionWeightMigration experience and comparable projects30%Analytics and KPI methodology20%Creative and UX approach20%Team qualifications10%Cost and overall value15%References and past performance5%
Price represents just 15% of the evaluation.
That could be encouraging for an agency with strong experience migrating websites and building analytics systems.
Why might you pass?
The first issue is the undisclosed budget.
MAOF asks agencies to develop detailed pricing without indicating what it expects to spend.
That makes it difficult to determine whether the opportunity is commercially appropriate before investing time in a proposal.
The second issue is the submission itself.
Agencies must address fourteen proposal-content requirements, including technical methodology, implementation planning, staffing, quality assurance, insurance, pricing, and regulatory considerations.
The resulting contractor must maintain specified liability coverage, including professional/technology errors-and-omissions and cyber insurance.
This isn't necessarily a simple opportunity for an independent designer working alone.
And the three-year fixed-pricing provision deserves careful attention. A prospective contractor would need to distinguish its implementation fee from recurring platform, hosting, and maintenance charges.
Would I bid?
If I had completed comparable Webflow-to-CMS migrations, had the necessary technical and insurance capacity, and could price the project profitably, I'd consider it.
The organization has a clear problem, a defined scope, and evaluation criteria that place considerable weight on relevant experience.
But without those qualifications, I would probably pass.
The absence of a budget makes the decision more difficult, not impossible.
The important question is whether the potential contract justifies the cost of preparing a serious response.
Read MAOF's original RFP No. 26-029 (PDF)
Would You Bid? examines actual website opportunities and the decisions independent agencies face when considering whether to compete.
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